Brooks Brothers worldwide launch of Black Fleece by Brooks Brothers fragrance for men and women during Fashion's Night Out

Sep 10, 2009,16:26 PM
 

Press Release



In Spring 2007, Black Fleece by Brooks Brothers was introduced as a capsule collection for both men and women to add a new dimension of innovation and style into the iconic 192 year-old American brand. Thom Browne, recipient of the 2006 CFDA (Council of Fashion Designers of America) Menswear Designer of the Year and finalist of the Smithsonian Cooper Hewitt National Designer Award was chosen to design the collection for his forward-thinking and youthful, modern approach toward fashion.

In designing the Black Fleece collection, Browne draws from the heritage of Brooks Brothers. While Browne is known for his provocative approach to fashion and his signature silhouette of narrow lapels, cropped jackets and trousers, his foremost inspiration come from late 1950’s and early 1960’s, a time when there was a distinct American sensibility. He has always revered Brooks Brothers as the iconic American brand.

Black Fleece by Brooks Brothers is Browne’s galvanization of Brooks Brothers’ most memorable innovations. In past and current collections, Browne continues to reinterpret iconic items taken from the Brooks Brothers archives, such as the Sack Suit, the Eaton jacket, Madras plaids, seersucker, the Chesterfield coat and Repp stripe ties.

 

THE FRAGRANCES

Black Fleece by Brooks Brothers fragrances reflect Thom Browne’s approach to Brooks Brothers’ timeless classics. The scents for both men and women evoke a modern sensibility that is elegant and crisp, provocative yet familiar.

 

"The fragrance of Black Fleece by Brooks Brothers for Men is a timeless original scent evocative of that man sitting in a library or parlor smoking and drinking whiskey."
-Thom Browne


EAU DE TOILETTE FOR MEN

In creating the earthy aromatic style for Black Fleece by Brooks Brothers for Men, perfumer Vincent Schaller of Firmenich used innovative perfume technologies to impart a contemporary sense of style.

Drawing from Black Fleece by Brooks Brothers’ guest designer, Thom Browne’s modern approach, Schaller’s bright sparkling citrus and fresh spices invigorate, while hints of geranium bourbon and rosewood heart warm the fragrance and blend seamlessly. Rich undertones of patchouli, incense and vetiver complete the scent with a tailored elegance.

 

"The women's fragrance for Black Fleece by Brooks Brothers is an elegant and sophisticated scent for that independent-minded woman." -Thom Browne

 

EAU DE PARFUM FOR WOMEN

Within a quirky, complex yet opulent fragrance structure, Fragrance Resources perfumer, Steve DeMarcado captured the true individuality, intelligence and eccentricity that represent the Black Fleece woman. Inspired by his trip to Istanbul, DeMarcado inbued the Eau de Parfum with mystery and intrigue. DeMarcado defined the fragrance by infusing amber crystals, molten incense and precious agarwood that is modernized with an edgy twist of gilded citron and Asian star jasmine. The resulting brilliant blend of rich woods and incense wraps the woman who wears it in an aura of refined luxury and sophisticated sensuality.

 

THE BOTTLES

Designed in collaboration with Sam O’Donahue and inspired by 1950’s ceramics, sumptuously curved glass flacons in refined grey for men and creamy-white for women, with matching silver-trimmed glass caps, make an organically sensual statement in earthy contours.

Nesting in gray felt inner packaging, the Black Fleece fragrance collection introduces a spirited new attitude to Brooks Brothers’ enduring image as America’s premier clothier.

Housed in a contemporary, environmentally responsible carton and setbox, the packaging mimics the lining and construction of a tailored jacket and is finished with the iconic Black Fleece clothing label.

 

THE PACKAGING

Exquisitely styled, elegant in form and function, and fabricated with rigorous environmental sensibility. The Black Fleece flacon created and carton establish a new aesthetic in fragrance design and packaging. From soy ink to plant-derived materials made without petroleum that are recyclable, biodegradable and environmentally stable, the Black Fleece Fragrance collection has been fabricated with respect to the Earth.

 







 

 

This message has been edited by AnthonyTsai on 2009-09-10 16:40:25 This message has been edited by AnthonyTsai on 2009-09-10 16:40:46

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Thought I'd post this press release I got

 
 By: AnthonyTsai : September 10th, 2009-16:41
since we had the recent perfume/cologne thread. If you guys don't like these type of press releases, I won't post them anymore. Just let me know. Cheers, Anthony

Thanks for the info!

 
 By: DRMW : September 10th, 2009-18:36
I think it's fine to post these type of Press Releases as it's always nice to hear about new things! Keep'em coming Anthony! -MW

Keep 'em coming, Anthony . . .

 
 By: Frederick : September 10th, 2009-23:44
You always post such interesting topics. I appreciate reading them, tho' I may not always express it with a post on this site. Thanks, Anthony

Would appreciate similar in future.Thnx [nt]

 
 By: Ares501 - Mr Green : September 11th, 2009-01:08
No message body

Thanks, Anthony!

 
 By: dxboon : September 12th, 2009-21:12
I'd like to check out this new line of perfumes! Daos